Collaborating, media experts say, should ultimately result in more credibility for all companies involved. Aileen Briones- This is an example of how media convergence has affected marketing campaigns and techniques. You can view, hear, or read virtually anything, anywhere, anytime. Technological convergence is the combination of computing, communication, and content around networked digital media platforms. The definition of market saturation with examples. Debates ensue about an all-open Internet, and whether or how, for example, to restrict certain types of content so that children cannot access it. There was no real affinity in those two industries.”.

Finance: Banks have converged and had to adapt to the digital era. 3. In the 20th century, most media companies are digital or are bringing their traditional analog content into the media space, with varying degrees of success. These factors have allowed media conglomerates to own different kinds of media (e.g., TV and radio stations and newspapers) in the sam… On an individual level, be on the lookout for “converged content,” which mixes personal content with professional content. In 2006, Henry Jenkins’ Convergence Culture: Where Old and New Media Collide was published in which the celebrated media scholar mapped the industrial, technological, and social convergence that had emerged since the birth of the so-called ‘digital age’. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). Digitization allows consumers of media content to become producers and distributors of media content as well, whether they are hobbyists frequenting social media sites or professionals (designers, filmmakers, musicians, writers, etc.) Smart phones are used to talk, text, email, social network, school, business, web browsing, and take picture and video. In such a landscape, future challenges include regulatory agencies’ responsibility to keep up with rapid change. In addition to integrated bundles and products, here are some convergence services: Convergent technologies can also combine the fixed-line with mobile solutions to deliver convergent offerings using IP multimedia subsystem, session initiation protocol, IPTV, voice call continuity, voice over IP (VoIP), and broadcasting digital video from a handheld device. Even gaming companies have become trans-media successes. The poster child for this is the smart phone. Star Wars and the Harry Potter characters live in film, TV, toys, and video games for mass appeal. This research aimed to look at how the development of media convergence in the form of VOD brought new trends, especially in Indonesia. It also includes shifts within the industrial, cultural, and social paradigms that encourage the consumer to seek out new information. Not everyone has ready and affordable access to digital media, or the skills to employ them, creating a digital divide between information haves and have-nots in a society where connectivity to computer networks (and the literacy required to navigate them) is increasingly important. Media convergence also increases the visibility of each organization to the public, a form of native advertising and raising awareness and consumer loyalty. Director of the School of Communication and Media at Montclair State University in New Jersey, Javnost: The Journal of the European Institute for Communication and Culture, AT&T Futurist Report: Blended Reality–The Future of Entertainment, 5G, & Mobile Edge Computing, The merging of previously distinct media technologies, resulting from digitization and computer integration – like, say, reading your. it strategically reinvented itself in 2007 as a streaming video site. Print newspapers and magazines have felt this dramatically—and yet there are success stories. Convergence may eventually lead to the fusion of all forms of media, resulting in the creation of an entirely new medium. The introduction of both mobile devices and of social media have dramatically broadened the way media have converged and are dispersed.”. Yet for consumers, there is already a feeling of “media overload” and some companies have responded by advertising ways to unplug, “slow down,” and enjoy nature and family without screens. The definition of excluded middle with examples. Such is the power of social media that Facebook is cited as one factor influencing the 2016 U.S. presidential election with so-called “fake news.” User-created content is considered to be one of the main disruptors to the media landscape. Knight-Ridder, then a powerful chain of newspapers and other media, promoted the idea of “portable” magazines and newspapers, but the concept never gained traction (and Knight-Ridder itself was bought by McClatchy and no longer exists). Print, Internet, radio, and television companies are all competing for the same advertiser market share. Interestingly, the trend hasn’t always been from print to digital; when Meredith Corp. bought Allrecipes.com, a recipe website comprised of user-generated digital content, its first major initiative was to create print Allrecipes magazine. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. There are currently no planned dates for future SHAPE events, this site will be retired in 2021. The definition of critical thinking with examples. For example, companies, such as Warner Bros., which used to focus on the film industry, nowadays have control over various aspects of entertainment industry in general, such as computer games, books, magazines, web sites and toys, which is all part of the process of media convergence (Jenkins, 2006). Edward Schmit, Executive Director at AT&T Entertainment Group, explains the changes at hand and just over the horizon are truly driven by consumers, what they want to consume, and where and how they want to consume it. Cookies help us deliver our site. Corporate convergence also prompts concerns about the quality of corporate journalism, such as: the role of the media in democratic societies to provide objective information and analysis to an informed citizenry; the independence of journalists; the range of voices and diversity of viewpoints on current events; coverage of local issues; and conflicts of interest between properties owned by the same company. 1 in page views. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. It can also significantly raise the economic barriers to newcomers seeking to enter media markets, thus limiting competition for converged companies. An economic strategy deployed by media companies to create content across different platforms that work together – like the “two-screen experience” viewers of “The Walking Dead” enjoy on their computers or smartphones while watching the show on TV. In the 1980s, the launch of MTV paired radio, records/CDs, and television into a new immersive experience for music lovers. Types of convergence Economic convergence, when a single company has interests across many kinds of media. Since then, AT&T has moved into wireless communication, TV broadcast/cable with U-verse and DirecTV, and has moved to acquire Time Warner (the acquisition has been approved by regulators in Europe, but not yet by those in the United States). All rights reserved. As computer chips could hold more and more data, the amount of information and the speed with which it could be delivered skyrocketed. In other words, branding encourages the expansion of one concept, rather than the creation of new ideas. Traditional cable offers a highly reliable quality, while digital content still faces issues such as buffering, pixelated video, poor audio and visual synchronization, due to a range of issues like varying device capabilities, and service and network conditions. There is a bright side: when these competitors adopt convergence and collaborate there are benefits for everyone involved. Let us know in the comments. Now companies can use data to help decide what type of original content to create. People still watch the half-hour comedy and the hour-long drama. So yes, there is a real concern that some people—maybe millions—will be left behind.”. There may be implications about personal privacy through our cars, as well as how the urban lifestyle will evolve.”. Technically the companies face challenges. For example, the rendering of certain web pages on a mobile browser might not work correctly due to a myriad of issues that can make the two incompatible. In addition, old barriers of time and space are practically eliminated. With a little planning and programming, consumers can arrange to have all their favorite content to be consumed whenever is most convenient. “But what we are seeing at AT&T is a move toward total immersion—where virtual reality (VR) becomes much more the norm.”, Schmit says AT&T is partnering with innovative small companies working on VR experiences, and hopes to incorporate them into a mainstream consumption experience. “Ten years ago, people thought TV was going to be disrupted,” Brown says. Early radio shows partnered with newspapers to have the local news read over the airwaves. What is media convergence, exactly? And as more options become more available, will there be a critical mass of the haves versus the have-nots? The next key phase is true interactivity of consumer and content. The rise of the web and the various devices we use to connect with it are the first thing that come to most people’s minds when they think about media convergence, he explains. A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). The process by which technologies that are distinct become more and more similar with time. There will also be ongoing need to keep inappropriate content away from children. The definition of herbivore men with examples. That in turn has prompted news organizations to offer additional content to maximize the consumption experience: videos, interactive polls and quizzes, podcasts and more. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. There are significant challenges involved in media convergence. Will there be a way for consumers to opt out of certain things, without being left behind? “But access to the Internet is still spotty around the world and even throughout the United States. Experience interactive exhibits from promising start-ups and industry leaders at Warner Bros. Studios backlots. CBS has record profits. Today, though, those C’s only begin to cover what’s happening. For content providers to reach their subscribers, content providers risk cannibalizing revenues from traditional or legacy media delivery options. Early radio shows partnered with newspapers to have the local news read over the airwaves. seeking to establish themselves; there are thousands of YouTube starts and sensations who built their own distribution channels. Convergence is the process where several media channels come together to exist and operate in synergy. While corporate convergence can be beneficial to companies, there are potential undesirable consequences, including: a reduction in competition; increased barriers to entry for new companies; the further commercialization of the media; and the treatment of audiences as consumers rather than citizens. Fewer large companies own more media properties. “You could invite your friends into that ‘world’ and play the game, act out the characters, in a way in which the consumer can begin to direct the actual storyline,” he adds. Web TV was launched in 1996 and subsequently bought by Microsoft and turned into MSN TV, but it never really took hold with consumers and Microsoft finally closed it down in 2013. Reproduction of materials found on this site, in any form, without explicit permission is prohibited. More recently, Verizon bought AOL and then Yahoo, and announced plans to merge the two companies. SHAPE is an immersive event exploring the convergence of technology and entertainment. In the analog era, newspapers, TV, radio, and other media were regulated by separate groups and laws. “Others, like the AOL purchase of Time Warner, really did not make sense. Finally, there is a political aspect to media convergence. Think about a hot show like HBO’s Game of Thrones – the millions of people who watch that show might want to be immersed into that experience. Another example to prove the importance of media convergence is an integration of the BBC and new media. The Britannica Encyclopedia defines Media Convergence as a phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Other notable pioneers in digital convergence included the premium cable network HBO, which launched HBO-Go in 2010. Media convergence is the joining, or ”converging,” of distinct technologies into one. With the development of technology in different platforms and operations such as television, Internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. Today, there are graduate film students sharing their student films globally now on YouTube, and bona fide stars on each social channel, Flew shares. “They watch ‘Game of Thrones,’ which is a formatted, episodic program produced in pretty much the way TV has always been produced. The classic example is the production of music videos such that music and video converged. In the current landscape, some companies have boosted brands that offer content in a number of forms. No one really knows what that kind of concentration of power could mean for individuals.”. Today a multi-level convergent media world surrounds us where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies, changing the way we create, consume, learn and interact with each other. Additionally, producers can use the Internet to drive voting and audience interest, and share video extras online to promote upcoming episodes. Entertainment will become ambient. “Some of these purchases and mergers make total sense, like Disney’s purchase of Pixar,” Dr. Flew adds. The first element, Flew said in an interview, is technological. What do you think will be the biggest impacts made by digital convergence in the future? The fourth component is textual and contextual. The company continued to reinvent itself after the “Bell system” was broken up in the 1980s by the Federal Trade Commission (FTC). Two examples of this are Star Wars and The Matrix. Performing continual measurements help producers make real-time, informed decisions about content across platforms and how they blend together in the converged landscape. From a technological standpoint, the basis of computer networks, wherein many different operating systems are able to communicate via different protocols, could be a prelude to artificial intelligence networks on the Internet eventually leading to a powerful super intelligence via a technological singularity. Both began as films, yet have spun off books, video games, cartoons, and action figures. In order to promote this product the company is utilizing social media to circulate the message. Yet there still can be interactive or virtual reality experiences during those communal experiences. This material may not be published, broadcast, rewritten, redistributed or translated. -Technological convergence - refers to fact that digitalisation has led to the merging of different types of info - text, photographs,video film, email -- into a digital communication device such as smart tele, laptops, tablets - digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies In the mid-2010s, media convergence means that consumers expect to consume the content they want, when they want, and on whatever device they want. The Walking Dead spinoff show, The Talking Dead, gathers fans in near-realtime to discuss and dissect the episode that’s just aired. He says, the idea is to interact, collaborate and share information with readers/consumers in as many ways as possible, and engaging it from a passive audience to an engaged and active one. Media convergence isn’t a new concept. “Even millennials are still consuming this media, so it’s not going to change any time soon,” Brown says. The electronic transmission of data, which can be exponential, replaces the more singular, physical transportation of material from point of creation to point of consumption. Merrill Brown adds that there is a movement in 2017 America to let the free market, not regulators, decide where, when, and how to consume content. With a change in measuring tactics, new opportunities emerge. The definition of flooding the market with examples. Media convergence is the tendency for different types of media to become more similar with time. “What if you could experience VR without the cumbersome headsets?” Schmit asks. 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